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SickKids Hospital is Canada’s leading centre for children’s health. We wanted to target parents with an impactful message where they were already thinking about their kids, but not expecting a request for donation. In collaboration with Walmart, we planted infant-sized hospital gowns on the racks in the children’s clothing sections. Each gown featured a blue SickKids tag, reminding parents there are kids with much greater worries than their own.
Awards + Recognition
Applied Arts, Young Blood