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// Digital Campaign
This campaign was the result of a 24-hour Microsoft Competition to raise awareness for Sick Kids Help Phone. The unfortunate truth is that due to the lack of chat counsellors available online, there are still 10,000 children whose cries go unheard every month. With this campaign, we wanted to help their voices be heard.
How it works:
In each banner there are videos showing distressed children who are either crying, yelling, or speaking. The videos are all silent, prompting the viewer to interact with the banner to hear the child’s voice. However, even after raising the volume notch, clicking the sound icon, or swiping to answer the “call”, the viewer still hears nothing.