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// Brand Identity
For centuries, the western world has bastardized the Haitian religion of peace, Voodoo. These misconceptions have made it extremely difficult for Haitian artisans to lift themselves out of poverty. We wanted to help the artisans of Haiti by getting their art into world markets. We created a brand identity for the brand, Vodu Nuvo, to reveal the true beauty of Voodoo. It would be the cornerstone in launching an entirely new collection of Haitian art at the most respected retailers in the world.
Retailers
Selfridges&Co / London, England
Hudson's Bay Company / Canada
The Shopping Channel / North America
Features + Publications
CITY Documentary