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// Integrated Campaign
Like most charities, The Hospital for Sick Children can be overlooked during the hectic holiday season. We had to find a way to get people to take time out of their busy, stressful, tiring day to take notice and donate. How? By giving them a massive dose of perspective by showing what a sick child is going through that very same day. For nearly two months we ran an ad a day to remind people what was happening in the hospital right that minute. Shown here is the case study, a reel with 5 of the 45 daily commercials, and 5 print ads.
Click here for the campaign's website.
Awards + Recognition
Silver Cannes Lion
Graphite + Wood (White Pencil Category) D&AD Pencils
Silver LIA
Strategy Campaign of the Year
Grand Prix + 4 Gold AtOMiCs
One Show Shortlist
Clios Finalist
Silver + Bronze Marketing Awards
Gold + Silver Bessies
3 Gold + Silver CMA
Silver ADCC
Young AACE, Advertising
AACE Campaign of the Year Award
2 One Show Merit
Grand Prix + 3 Gold + 1 Silver Shopper Innovation Awards
Features + Publications
Fast Company / CTV / ET Canada / Global News / Applied Arts / Marketing Magazine / Globe & Mail / Strategy Magazine